That’s all folks! The 30th Annual LIGHTFAIR International officially wrapped up last week. We’d like to thank everyone who made it possible, from our helpful vendors to our dedicated sales team. Additionally, thank you to everyone who visited our booth, we hope you had a great time exploring our latest lighting innovations.
Check out some of our favorite moments from the show below.


































We’ll see you next year in Las Vegas!
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Technology Designer Magazine explores the world where technology meets design. Written by and for the design-build community, the magazine features unique team profiles and in-depth project case studies.
DMF Lighting is proud to be featured in the publication:

BY STEPHANIE CASIMIRO

Once upon a time⊠you only had a few options when it came to lighting your living room. There were several sizes of incandescent lights/fixtures (size of the projected beam/flood), several wattages to pick from (level of overall brightness), and if you really wanted to go custom, you could put in a dimmer switch.
Well, today thatâs all changed. Just for downlighting purposes your options include a wide range of lighting components and in-ceiling frames that run the gamut from flood to narrow flood, wall wash to accent lighting.
And thatâs not all! With tunable lighting and lighting control systems that allow the homeowner to make on-the-fly changes to their lighting schemes, the complexity of hardware on the market poses a real challenge for lighting and interior designers. Which is why weâve fallen head-over-heels with DMFâs OneFrame.
The OneFrame is an LED housing that was created with multiple disciplines encoded into its DNA. From residential to multi-family (MDU) to commercial, itâs a cost-effective solution that requires less than 4âł of ceiling space. What sets it apart is the versatility and functionality that adds up to a value-add thatâs hard to beat.
The DRD2 is a powerful chip-on-board LED that delivers up to 1,000 lumens of general lighting true color representation. The DRD2X incorporates advanced optics for a precise, targeted beam of low glare illumination. The DRD4 incorporates an integral driver and 20°, 30°, and 40° beam options with full 360° directional aiming.

Whatâs cool about the OneFrame is that their downlights are completely interchangeable. Letâs say youâre a builder and you spec lighting into each of the units in an MDU. Who knows what each resident will opt for when it comes to lighting their space? Now you have the option of installing DMFâs in-ceiling housing and giving the new tenants options when it comes to customizing their environment.
Homeowners also benefit from this modular concept. Who knows when you might choose to switch up any given room dĂ©cor. With a modular approach to the lighting infrastructure â the actual housing unit â you can change from wall wash to accent lighting in minutes. As customers redecorate their home, the lighting can now seamlessly change as well.
But wait! Thereâs more! Besides the versatility of offering a modular housing approach to downlighting, DMF has been smart to engineer in some well thought out features that add to the OneFrameâs versatility.

Learn more about the OneFrame.
View original article on Technology Designer.
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Each year, DMF honors a special selection from our network of representatives for all the great work they do. The Brilliance Awards celebrate not just great performance, but a partnerâs outstanding dedication to reflecting all that DMF stands for, from knowledge and partnership to loyalty and professionalism.

The Diamond Award celebrates representatives without equal. Diamond Award winners excel at communicating with the whole DMF organization and are constantly learning more about our products and policies. Their excellence reflects amazing sales performances, especially across different business segments. Their passion and dedication makes them more than just partners, it makes them key members of the DMF Family.

The Prism Award goes to the Representative that achieved great success in their first year with DMF. These remarkable reps go beyond the day to day to successfully integrate themselves into the DMF ecosystem, quickly and effectively building relationships and knowledge. Prism Award winners demonstrate their hard work and potential for growth. They have a bright future together with DMF.

The Crystal Award recognizes Representatives, who achieve their agreed sales quota goals. Such commitment and achievement are essential to our DMF business success. Crystal Award winners help us invest consistently in our business, growing our products, people, and impact to the market. Their partnership excellence is recognized and greatly appreciated.

The Vision Award is given to individuals who demonstrate an unparalleled bond with DMF in ways both large and small. They champion our products, our brand, and our spirit in everything that they do. Vision Award winners help DMF and our customers achieve great things because their insight solves problems and illuminates new approaches. Their excellence is a beacon that inspires our team and beyond.
Our manufacturerâs representatives are the cornerstone of our business and we are proud to bestow the very best of them these Brilliance Awards. Congratulations to the winners and thank you everyone for your effort and dedication.

We look forward to another year of continued success and creativity from next year’s award winners!
Connect on LinkedIn, Instagram, Facebook, or Twitter to stay up to date with everything thatâs happening at DMF Lighting.
LOS ANGELES, CA â March 12, 2019 â DMF LightingÂź (DMF), a leader in LED downlighting innovation, announced today the United States District Court for the Central District of California granted DMFâs motion for a preliminary injunction against AMP Plus, Inc. d/b/a ELCO Lighting and ELCO Lighting, Inc. (ELCO), based on recessed lighting products that DMF alleged infringed DMFâs U.S. Patent No. 9,964,266 (âthe â266 Patentâ). The Court ruled that ELCO and âall those acting in concert with themâ shall âimmediately cease all manufacture, use, sales, offers for sale or importation of all three versions of the ELL LED Module or any other products that infringe the Patent.â This ruling not only impacts ELCO, but sales representatives, distributors, online retailers, and others who are acting in concert with ELCO to offer for sale or sell the infringing products.
As the Court noted, the â266 Patent protects DMFâs invention of a modular LED recessed lighting system that includes a compact LED module with a low-profile heat conducting casting. The LED module fits into traditional âcansâ or other lighting fixtures but is also small enough to fit into standard junction boxes. The LED lighting system also includes a twist-and-lock connection so that trims of different sizes and designs can be attached to the LED module by hand without tools.
Observing that a preliminary injunction is an âextraordinary remedy,â the Court found that, among other things, a preliminary injunction is warranted because DMF âhas shown that it is more likely than not that it will prevail on infringementâ and ELCO had not raised a substantial question about the patentâs validity. Further, DMF âdemonstrated a likelihood of irreparable harmâ to DMF by ELCOâs infringement. The Court also found that the public interest weighed in favor of enforcing DMFâs patent rights.
The evidence showed that DMF has a reputation as a âspecification grade manufacturerâ whose products have garnered many awards for innovation. ELCO, by contrast, is a âlight commercial gradeâ vendor that sells commodity products. Evidence showed that ELCO âdeveloped a scheme to increase its LED market presence by directly copying DMFâs DRD2 LED Module lighting system and started selling its infringing products â ELCOâs ELL LED Modules â two years after DMF publicly introduced its LED lighting system.â As the Court noted, rather than stop infringing sales in response to DMFâs cease and desist letters, evidence showed that ELCOâs President urged ELCO sales representatives to increase their sales efforts and âdominate the market.â
Although ELCO argued that a preliminary injunction would be a âharsh consequenceâ for ELCO, the Court found that the record indicates âELCO intentionally copied DMFâs productâ and â[o]ne who elects to build a business on a product found to infringe cannot be heard to complain if an injunction against continuing infringement destroys the business so elected.â
“This ruling affirms the strength of DMFâs patent protection for its DRD2 Module, offered under DMFâs OneFrame and OneLED brands,â said Michael Danesh, Vice President and inventor of the â266 Patent. “DMF invests heavily in research and development and is proud of the training and skill of its employees who are dedicated to delivering premium, innovative products to the industry. We will enforce our patent rights to protect our investments and our employees.â
DMF filed this patent infringement action against ELCO on August 15, 2018 in the federal court for the Central District of California. In addition to an injunction, DMF is seeking monetary damages, enhanced damages due to ELCOâs willful infringement, and attorneysâ fees.
Link to DMF Order Granting Preliminary Injunction
DMF Lighting designs and builds LED downlighting that sets the bar for simplicity, flexibility and quality. At our in-house R&D lab, our engineers and designers are at work constantly pushing boundaries and refining products to ensure that your light and lighting consistently exceeds expectations. Every DMF product delivers outstanding performance and aesthetics while saving you time and money year after year.
Please report imitation DMF products to legal@dmflighting.com.
What an honor to receive continued praise by others within the industry. A true testament to our brilliant engineers.
OneFrame System
Architectural SSL Product Innovation Award
DRD5S Surface Mount
Architectural SSL Product Innovation Award
DRD4 Adjustable
IES Progress Report Selection
DRD5S Surface Mount
IES Progress Report Selection

With further additions to our DMF family in 2018, we continue to invest in our most important asset.
Though 2018 was a year for the books, much of our time and effort has been focused on the future. As we enter the first quarter of 2019, our attention is turned to new products, new projects and a broader distribution of our full catalog.
Ian Ibbitson Chief Operating Officer
To experience these upcoming products first hand, join us at:
LEDucation New York, Mar 12-13
LIGHTFAIR Philadelphia, May 21-23
It was a big year for DMF Lighting, but we couldn’t have done it without the support of our reps and customers. Thank you for making all of our accomplishments possible and for being a part of the DMF community.
LOS ANGELES, CA â DMF LightingÂź (DMF), a leader in LED downlighting innovation, announced today that it would not increase pricing due to tariffs.
As has been widely reported, the Office of the United States Trade Representative continues to increase the Section 301 tariff on goods coming into the U.S. from China. This includes many lighting components and finished products. While numerous lighting companies have used these tariffs as a justification to raise prices not just once but twice, DMF remains committed to delivering the same excellent products and excellent value that customers have come to expect.
âOur intention is to keep our prices at the same levels despite the Section 301 tariffsâ, said DMF COO Ian Ibbitson. âWe understand how important it is for our customers to move forward without interrupting ongoing projects or disrupting future plans.â
DMF Lighting manufactures the majority of its products outside of China. Its products will be largely unaffected by the tariffs, and the supply chain will remain uninterrupted. By making this promise of holding prices steady, DMF gives customers the confidence to continue working with the company today and into the future.
Michael Danesh, DMFâs Director of Business Development, believes âOne of our greatest assets is the trust our customers place in us. By holding prices steady, our successful partnerships will continue for years to come. This is far more important than a few added dollars to the bottom line today.â
About DMF
DMF Lighting designs and builds LED downlighting that sets the bar for simplicity, flexibility and quality. At our in-house R&D lab, our engineers and designers are at work constantly pushing boundaries and refining products to ensure that your light and lighting consistently exceeds expectations. Every DMF product delivers outstanding performance and aesthetics while saving you time and money year after year.
Weâre proud of our award winning products. But those awards donât mean much if our customers canât get their DMF Lighting products when they need them. Distributors and specifiers depend on the availability, speed and delivery accuracy of our products. Thatâs why we maintain a strategically positioned Southern California warehouse that operates quickly and efficiently. If we receive your order before noon, it goes out that day.

Our warehouse receives and ships thousands of products everyday. In order to handle this, we consider every operational aspect to ensure shipments go out quickly and accurately. Weâve analyzed the entire order fulfillment process to ensure optimum warehouse efficiency. Our warehouse managers track the movement of goods to appropriately control inventory flow. DMF products are stocked locally and ready to ship.

In addition, our warehouse staff is trained to understand the products. Instead of simply scanning an item out, our employees check the item part code and double check the specs. Understanding the products adds a human element and another layer of verification.

Customers need the right products delivered on time, but thatâs not the entire story. DMF is committed to high-touch customer service. That means doing everything we can to accommodate our customers unique shipping needs. Special carriers, specific palette dimensions, exact shipment dates. We do it all. When necessary, we even have production work on Saturdays to quickly turn around large orders received on short notices. We value our distributors and trade customers and do whatever it takes to keep their trust.



At DMF, we know how to deliver. And how to deliver fast. Not only do we provide some of the fastest shipping available in the industry, we back it up with responsive customer service. Our unique inventory control and nimble logistics leverages our domestic warehousing and nationwide distributors.
DMF keeps your projects moving full speed ahead.
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To learn more about our fast and efficient shipping, please contact the DMF Lighting Marketing Team.
For the third year in a row, the Illuminated Engineering Society (IES) names a DMF Lighting product to the annual Progress Report. And to make this year even more exciting, DMF has two products listed! The DRD4 Adjustable LED is recognized for its precise illumination and range of adjustability while DRD5S Surface Mount LED is included for its advanced design and beautiful light quality.
IES is the technical and educational authority on illumination. For over 100 years, it has communicated information on all aspects of good lighting practice to the lighting community. Each year, it publishes the IES Progress Report to acknowledge significant new advancements in lighting products, research, publications and design tools.
The adjustable DRD4 brings ultimate flexibility to the OneFrame System. With an integrated driver, 20Âș, 30Âș, and 40Âș beam options, and field changeable accessories, the DRD4 delivers tool-free aimed and lockable light beams for todayâs lighting designs.
The DRD5S redefines whatâs possible for a surface mount downlight. Packed with technical breakthroughs, the ultra-thin DRD5S matches the elegance of a high-end recessed downlight. In addition, itâs more versatile because it can fit more applications, even those with limited plenum space.
DRD5S Surface Mount
– Architectural SSL Product Innovation Award
OneFrame System
– Architectural SSL Product Innovation Award
OneFrame Deep Junction Box
– LFI Technical Innovation Award
– Architectural SSL Product Innovation Award
– IES Progress Report
OneFrame Deep Junction Box w/ Alt Dimming and/or EM Lighting
– IES Progress Report
It’s officially award season and DMF is racking up the accolades! Architectural SSL magazine has named both the OneFrameÂź System and DRD5S winners of 2018 Product Innovation Awards (PIA) in the downlights category. Honoring the most advanced LED fixtures, the OneFrame System was recognized for its innovate modularity and host of options. As for DRD5S, the publication was impressed by its attractive design and beautiful light quality.
Open to manufacturers of solid-state fixtures and components worldwide, the PIA awards recognize the most innovative LED and solid-state luminaires and fixtures on the market.
The Architectural SSL Product Innovation Awards reveal the criteria and characteristics of the technology that matters. One of the barriers hindering adoption of LED products is an uncertainty about the quality of products. Ultimately, the award winners represent a peer-recognized selection of quality products that the architectural and lighting design community can feel comfortable specifying.
The OneFrame System represents the culmination of decades of engineering experience. Weâve made every element of this system to work seamlessly with the others. Each part is rigorously tested to ensure itâs built to last and performs up to our high standards. Most importantly, the OneFrame System creates a better experience for specifiers, building residents, and everyone in between.
The DRD5S redefines whatâs possible for a surface mount downlight. Packed with technical breakthroughs, the ultra-thin DRD5S matches the elegance of a high-end recessed downlight. In addition, itâs more versatile because it can fit more applications, even those with limited plenum space.
OneFrame Deep Junction Box
– LFI Technical Innovation Award
– Architectural SSL Product Innovation Award
– IES Progress Report
OneFrame Deep Junction Box w/ Alt Dimming and/or EM Lighting
– IES Progress Report
LOS ANGELES, CA â August 16, 2018 â DMF LightingÂź (DMF), a leader in LED downlighting innovation, announced today that it has filed a lawsuit against ELCO Lighting, Inc. (ELCO), in the United States District Court for the Central District of California, Case No. 2:18-cv-07090.
The lawsuit alleges that ELCO is willfully infringing DMFâs U.S. Patent No. 9,964,266 by selling an imitation of DMFâs award-winning DRD2 LED Module. The DRD2 Module is a compact LED light engine that creates downlighting systems that are simple to specify, install, and maintain, and that can be used across many different lighting environments. Offered under DMFâs OneFrame System and OneLED brands, the DRD2 Module has revolutionized recessed lighting technology since its introduction in 2014. The DRD2 Module facilitates a flexible, modular approach that combines versatile light module and trim options for both compact junction box and architectural recessed fixture applications.
The lawsuit alleges that ELCO has tried to cause confusion in the marketplace regarding the origin of DMFâs products sold under the OneFrame and OneLED marks (the âOne Marksâ) and ELCOâS copycat products, including by promoting the infringing products under the trademark âUNO,â meaning âONE.â
Michael Danesh, inventor of the DRD2 Module, stated: âAt DMF, we believe in creating quality products by consistently investing in our innovation. We are committed to protecting our investments in research and development so that we can continue to create award-winning products and deliver exceptional value to our customers.â
DMF Lighting designs and builds LED downlighting that sets the bar for simplicity, flexibility and quality. At our in-house R&D lab, our engineers and designers are at work constantly pushing boundaries and refining products to ensure that your light and lighting consistently exceeds expectations. Every DMF product delivers outstanding performance and aesthetics while saving you time and money year after year.
Please report imitation DMF products to legal@dmflighting.com.
